Abercrombie & Fitch Company is a clothing retailer marketed toward young people, from children to young adults. While Abercrombie considers its clothing a "lifestyle brand," others have railed against its often sexually explicit tees and over-the-top marketing campaigns. The company oversees more than 800 stores nationwide, of which about 175 are its children's brand, Abercrombie Fitch, and 260 are Hollister Company stores. Its latest concept, Ruehl, debuted in Ohio in 2004, appealing to more mature buyers, those in their late 20s and early 30s. Once owned by fashion firm The Limited, Abercrombie gained its independence in 1999 and went public on the New York Stock Exchange under the ticker symbol ANF. Its sales soared to more than $2 billion in 2005.